Megatrends in Denmark

Megatrends in Denmark

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in Denmark.

Euromonitor's Megatrends in Denmark report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
Circle K uses number plate recognition to enable contactless fuel payments
Danes are world leaders in health tech
Danes are more comfortable than their global counterparts with sharing personal data
Millennials are keen to share data in exchange for offers
Family and friends are the most trusted source of information
Consumers expect to move more of their activities online post-pandemic
Experience more
Lego partners with Epic Games to create child-friendly metaverse
Millennials are the most appreciative of all types of experience
Danes are fond of socialising both online and offline
Holidaymakers prioritise relaxation and a safe environment
Millennials will see the most pronounced shift to online activities
Middle class reset
Pre-owned children’s goods concept Børneloppen continues nationwide expansion
Baby boomers are the biggest bargain-hunters
Repurposing continues to gain traction
Millennials are most willing to increase their purchasing of used items
Vuffeli’s tailored dog care subscription service continues to innovate
Danes look for time-saving products
Millennials are most likely to research products in depth before buying
Organic claims take priority
Shifting market frontiers
Danish fuel partnership aims to make all domestic flights 100% fossil fuel-free by 2030
Danes take a strong interest in other cultures
Baby boomers are the most keen to support local business
Shopping reinvented
Coop Denmark increases convenience by providing unmanned out-of-hours store access
Shoppers are increasing their engagement with social media
Millennials are most likely to follow brands on social networks
Sustainable living
Carlsberg to trial eco-friendly fibre beer bottle across Europe
Danes are eager to play a part in protecting the environment
Naturli’s new Do Not! Call Me M_lk mimics the taste and nutritional content of cow’s milk
Health supplements are widely used by Danes
Massage is the most common way to reduce stress
Danes take fewer safety precautions than their global counterparts

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