Megatrends in Colombia

Megatrends in Colombia

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Colombia.

Euromonitor's Megatrends in Colombia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
Match Agency creates Colombia’s first “metaverse influencer”
Apps are used for a growing number of daily activities
Colombians are protective of their personal data
Millennials are the most open to receiving personalised offers
Friends and family remain the most trusted source of information
Return to in-person activities expected post-pandemic
Experience more
Foodology continues to expand its roster of virtual restaurant brands
Colombians embrace all types of experience
Online socialising remains more common than face-to-face post-pandemic
Relaxation and all-inclusive are the most sought-after travel destination features
Gen X are the keenest to resume in-person activities
Middle class reset
Colombian BNPL provider ADDI makes big-ticket purchases more affordable
Middle-class consumers seek bargains amid rising costs
Repurposing gains traction among younger consumers
Gen Z are the most frugal cohort
Luker Chocolate debuts new line of indulgent couverture chocolate
Colombians enjoy tailored experiences
Most consumers have confidence in their long-term investments
Quality is an important consideration in the path to purchase
Shifting market frontiers
MOVii partners with Thunes to launch instant cross-border payments
Colombia continues to see an influx of international products
Baby Boomers are the most focused on supporting local business
Shopping reinvented
Rappi Turbo powers the advancement of rapid delivery
In-store shopping is still preferred across most categories
Colombians are more likely than their global peers to engage with brands
Young people are embracing social commerce
Sustainable living
Haceb ventures into rental services to increase the sustainability of appliances
Colombians are eager to help protect the environment
Reducing plastics use and food waste are top concerns
Consumers are not shy to voice their opinions
Biodegradable and recyclable packaging are seen as most sustainable
Starbucks Colombia partners with NotCo to provide alt-milk options
Colombians seek healthier ingredients in food and drinks
Meditation and massage are widely used to relieve stress
Millennials are the most likely to use health tech
Consumers remain cautious about health and safety post-pandemic

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