Megatrends in Colombia
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Colombia.
Euromonitor's Megatrends in Colombia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Digital living
- Match Agency creates Colombia’s first “metaverse influencer”
- Apps are used for a growing number of daily activities
- Colombians are protective of their personal data
- Millennials are the most open to receiving personalised offers
- Friends and family remain the most trusted source of information
- Return to in-person activities expected post-pandemic
- Experience more
- Foodology continues to expand its roster of virtual restaurant brands
- Colombians embrace all types of experience
- Online socialising remains more common than face-to-face post-pandemic
- Relaxation and all-inclusive are the most sought-after travel destination features
- Gen X are the keenest to resume in-person activities
- Middle class reset
- Colombian BNPL provider ADDI makes big-ticket purchases more affordable
- Middle-class consumers seek bargains amid rising costs
- Repurposing gains traction among younger consumers
- Gen Z are the most frugal cohort
- Premiumisation
- Luker Chocolate debuts new line of indulgent couverture chocolate
- Colombians enjoy tailored experiences
- Most consumers have confidence in their long-term investments
- Quality is an important consideration in the path to purchase
- Shifting market frontiers
- MOVii partners with Thunes to launch instant cross-border payments
- Colombia continues to see an influx of international products
- Baby Boomers are the most focused on supporting local business
- Shopping reinvented
- Rappi Turbo powers the advancement of rapid delivery
- In-store shopping is still preferred across most categories
- Colombians are more likely than their global peers to engage with brands
- Young people are embracing social commerce
- Sustainable living
- Haceb ventures into rental services to increase the sustainability of appliances
- Colombians are eager to help protect the environment
- Reducing plastics use and food waste are top concerns
- Consumers are not shy to voice their opinions
- Biodegradable and recyclable packaging are seen as most sustainable
- Wellness
- Starbucks Colombia partners with NotCo to provide alt-milk options
- Colombians seek healthier ingredients in food and drinks
- Meditation and massage are widely used to relieve stress
- Millennials are the most likely to use health tech
- Consumers remain cautious about health and safety post-pandemic
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