Megatrends in Brazil

Megatrends in Brazil

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in Brazil.

Euromonitor's Megatrends in Brazil report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
WhatsApp Pay relaunches in the midst of a mobile banking boom
Mobile gaming is highly popular in Brazil
Millennials are the most connected cohort
Most consumers actively manage their data settings
Gen X are the most interested in receiving personalised offers
Friends and family remain the most trusted sources of information
Bounce back to face-to-face activities expected post-pandemic
Experience more
E-sports firm Loud joins Facebook Gaming and monetises content
Brazilians embrace all types of experience
Millennials are the most willing to spend money on experiences
Online socialising is more common than face-to-face amid pandemic
Relaxation and safety are the most important travel features
Gen Z not as sure as other generations about more in-person activities
Middle class reset
ADDI offers consumers the chance to pay in interest-free instalments
Middle class consumers seek bargains amid belt-tightening
Gen Z are the most willing to buy pre-owned items
Repurposing gains traction as a way to make cost savings
Gen Z most likely to increase visits to discount stores
Carrefour launches affordable organic range
Brazilians seek curated and tailored experiences
Gen X are the most likely to be looking for a simpler life
Consumers extensively research the products they consume
Novelty and quality trump value in most instances
Shifting market frontiers
Starbucks launches initiative to support local coffee farmers
Brazil’s multicultural consumers are open to international products
Over two fifths of Gen Z expect to work abroad
Baby Boomers are most focused on supporting local business
Shopping reinvented
iFood’s grocery delivery app surpasses the 5,000 retailers mark
Most consumers prefer in-store shopping despite online boom
Almost half of Brazilians are active on companies’ social media feeds
Millennials are most likely to engage with brands online
Sustainable living
Planet Smart City partners with Enel X for sustainable energy solutions
Brazilians are keen to play their part in protecting the environment
Recycling, food waste and plastics use are top concerns
Consumers want to make their voice heard
Recyclable and biodegradable packaging are considered most sustainable
The New Butchers expands its range of plant-based foods
Almost three quarters of Brazilians say they seek healthy ingredients
Millennials are the most physically active cohort
Meditation is the most commonly used antidote to stress
Brazilians align with their global counterparts in terms of health tech
Consumers are highly cautious about health and safety amid pandemic
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