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Media-Saturn Holding Polska Sp zoo in Consumer Appliances (Poland)

Media-Saturn Holding Polska Sp zoo in Consumer Appliances (Poland)

The company is running two well-known brands within electronics and appliance specialist retailers, namely Saturn and Media Markt. Although both brands offer similar product portfolios and are targeting similar consumer groups, brands are managed separately and by a number of consumers are perceived as absolutely independent competing chains. This strategy is expected to continue in the future. Moreover, the company is foreseen to expand through opening new outlets under both the Saturn and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Consumer Appliances market;
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  • Use five-year forecasts to assess how the market is predicted to develop.
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MEDIA-SATURN HOLDING POLSKA SP ZOO IN CONSUMER APPLIANCES (POLAND)
Euromonitor International
January 2016
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Media-Saturn Holding Sp zoo: Key Facts
Summary 2 Media-Saturn Holding Sp zoo: Operational Indicators
Company Background
Chart 1 Media-Saturn Holding Sp zoo: Saturn in Warsaw
Internet Strategy
Private Label
Summary 3 Media-Saturn Holding Sp zoo: Private Label Portfolio
Competitive Positioning
Summary 4 Media-Saturn Holding Sp zoo: Competitive Position 2015

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