Media-Saturn-Holding GmbH in Consumer Appliances (Germany)
The company’s future strategy for growth continues to be based on its successful multichannel and triple-brand approaches. In order to reach a wide public Media-Saturn maintains a vast and still expanding store network likewise to three competing online stores. Product portfolios can be individually and locally organised and advertised in order to create a regional flavour and remain in line with specific consumer needs and demands. The internal competition contributes to comparably low prices a...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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