Mebelnaya Kompania Shatura OAO in Home and Garden (Russia)
In 2014 Mebelnaya Kompania Shatura OAO invested in reorganisation of points of sale, in terms of both exteriors and management. Additionally, its brand portfolio was changed with the highest emphasis on the oldest and most recognisable brand, Shatura. All these actions took place with the aim to correct the company’s activity and to improve its competitive advantage, given the difficult economic situation in Russia.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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