The lack of rainfall in Morocco in 2015/2016 affected the production of meat. This was mainly due to the fact that small farmers, which rely on rainfall in order to grow the feed for their livestock, were faced with high costs of production. Additionally, poultry production slowed down in 2016 compared to previous years and this affected the category as a whole, given that poultry was the biggest category within meat in total volume terms in Morocco in 2016.
Euromonitor International's Meat in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2012-2016, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Beef and Veal, Lamb, Mutton and Goat, Other Meat, Pork, Poultry.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Meat market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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