Supported by the growing popularity of poultry, total meat volume sales remained on a positive growth trend in Japan in 2016 as growth of 1% was recorded during the year. This was mainly due to the continuous internationalisation of the Japanese diet seen throughout the review period, which has bolstered the popularity of meat over fish, especially among young Japanese people. Consumers are now eating less fish and more meat, especially when dining at home, as meat is easier to prepare and cook.
Euromonitor International's Meat in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2012-2016, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Beef and Veal, Lamb, Mutton and Goat, Other Meat, Pork, Poultry.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Meat market;
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Use five-year forecasts to assess how the market is predicted to develop.
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