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Meat in Germany

Meat in Germany

Because of already very high meat per capita consumption in Germany, further category growth is very difficult to achieve. Furthermore, health bodies, health insurance companies and independent consumer watchdogs and environmental agencies are constantly encouraging consumers to reduce their meat intake for health reasons, with this leading to an increasing proportion of Germans changing their meat purchasing and consumption behaviour.

Euromonitor International's Meat in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2012-2016, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Beef and Veal, Lamb, Mutton and Goat, Other Meat, Pork, Poultry.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Meat market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


MEAT IN GERMANY
Euromonitor International
March 2017
LIST OF CONTENTS AND TABLES
Headlines
Trends
Summary 1 Major Distributors of Meat 2016
Prospects
Category Data
Table 1 Sales of Meat by Category: Total Volume 2011-2016
Table 2 Sales of Meat by Category: % Total Volume Growth 2011-2016
Table 3 Retail Sales of Meat by Category: Volume 2011-2016
Table 4 Retail Sales of Meat by Category: % Volume Growth 2011-2016
Table 5 Retail Sales of Meat by Category: Value 2011-2016
Table 6 Retail Sales of Meat by Category: % Value Growth 2011-2016
Table 7 Retail Sales of Organic Meat: Volume 2012-2016
Table 8 Retail Sales of Organic Meat: % Volume Growth 2012-2016
Table 9 Retail Sales of Organic Meat: Value 2012-2016
Table 10 Retail Sales of Organic Meat: % Value Growth 2012-2016
Table 11 Sales of Meat by Organic/Fairtrade vs Standard: % Total Volume 2012-2016
Table 12 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2013-2016
Table 13 Distribution of Meat by Format: % Total Volume 2011-2016
Table 14 Forecast Sales of Meat by Category: Total Volume 2016-2021
Table 15 Forecast Sales of Meat by Category: % Total Volume Growth 2016-2021
Table 16 Forecast Retail Sales of Meat by Category: Volume 2016-2021
Table 17 Forecast Retail Sales of Meat by Category: % Volume Growth 2016-2021
Table 18 Forecast Retail Sales of Meat by Category: Value 2016-2021
Table 19 Forecast Retail Sales of Meat by Category: % Value Growth 2016-2021
Executive Summary
2016 Sees Total Volume Sales Remain Flat While Value Sales Rise Thanks To Price Increases and Demand for Better Quality
Limited Growth Opportunities Due To High Levels of Maturity and Saturation
Distribution of Fresh Food in Germany Remains Very Competitive
Only Modest Total Volume Growth Anticipated Over the Forecast Period
Key Trends and Developments
Favourable Economic Climate Supports Value Growth
German Consumers Increasingly Interested in Nutrition
Discounters See Fresh Food As An Opportunity During Rather Difficult Times
Market Data
Table 20 Sales of Fresh Food by Category: Total Volume 2011-2016
Table 21 Sales of Fresh Food by Category: % Total Volume Growth 2011-2016
Table 22 Retail Sales of Fresh Food by Category: Volume 2011-2016
Table 23 Retail Sales of Fresh Food by Category: % Volume Growth 2011-2016
Table 24 Retail Sales of Fresh Food by Category: Value 2011-2016
Table 25 Retail Sales of Fresh Food by Category: % Value Growth 2011-2016
Table 26 Retail Sales of Organic Fresh Foods by Category: Volume 2012-2016
Table 27 Retail Sales of Organic Fresh Foods by Category: % Volume Growth 2012-2016
Table 28 Retail Sales of Organic Fresh Foods by Category: Value 2012-2016
Table 29 Retail Sales of Organic Fresh Foods by Category: % Value Growth 2012-2016
Table 30 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2013-2016
Table 31 Distribution of Fresh Food by Format: % Total Volume 2011-2016
Table 32 Retail Distribution of Fresh Food by Format: % Volume 2011-2016
Table 33 Forecast Sales of Fresh Food by Category: Total Volume 2016-2021
Table 34 Forecast Sales of Fresh Food by Category: % Total Volume Growth 2016-2021
Table 35 Forecast Retail Sales of Fresh Food by Category: Volume 2016-2021
Table 36 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2016-2021
Table 37 Forecast Retail Sales of Fresh Food by Category: Value 2016-2021
Table 38 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2016-2021
Sources
Summary 2 Research Sources

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