McNeil Consumer Healthcare in Consumer Health (Canada)
McNeil is the largest producer of OTC drugs in Canada, thanks to offering Johnson & Johnson’s Tylenol, Benadryl, Reactine and Nicorette brands in the country, which are amongst the leaders on the market. In 2016 the company’s central goal remained to establish consumer trust in the quality and safety of its brands – Tylenol in particular – with aggressive marketing, couponing, discounting and innovation all cited as methods of achieving this.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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