Market Research Logo

McNeil Consumer Healthcare in Consumer Health (Canada)

McNeil Consumer Healthcare in Consumer Health (Canada)

McNeil is the largest producer of OTC drugs in Canada, thanks to offering Johnson & Johnson’s Tylenol, Benadryl, Reactine and Nicorette brands in the country, which are amongst the leaders on the market. In 2016 the company’s central goal remained to establish consumer trust in the quality and safety of its brands – Tylenol in particular – with aggressive marketing, couponing, discounting and innovation all cited as methods of achieving this.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


MCNEIL CONSUMER HEALTHCARE IN CONSUMER HEALTH (CANADA)
Euromonitor International
September 2016
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 McNeil Consumer Healthcare: Key Facts
Competitive Positioning
Summary 2 McNeil Consumer Healthcare: Competitive Position 2016

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report