McDonald's Srl in Consumer Foodservice (Italy)
In 2016, after introducing ordering kiosks, McDonald’s introduced table service. According to the company, establishing ordering kiosks was a necessary step before implementing full app ordering directly from customers’ phones. In fact, Italian consumers are not yet ready to abandon the counter completely, and this is something that will be done in the future, so that in-store personnel can focus on table service only.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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