McDonald's Restaurants Ltd in Consumer Foodservice (United Kingdom)
McDonald’s performed well in 2015 but is aware of the growing threat from new competitors offering premium quality. McDonald’s is thus seeking to adapt its offer to changing consumer demand. The company is testing a new range of premium burgers and also trialling customisable burgers and table service. McDonald’s will thus seek to offer increased food quality and to improve the dining experience. Food quality and dining experience are perceived as McDonald’s two main weakness by many, while beco...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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