McDonald's Polska Sp zoo in Consumer Foodservice (Poland)
McDonald’s Polska Sp zoo is expected to focus on special offers, advertising campaigns and implementation of digital strategy through touchscreens and the “Create Your Taste” service. Strong emphasis is likely to be put on development in smaller cities, especially transit ones through which many potential customers travel. The McDrive concept will be a key element of the McDonald's development strategy in Poland.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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