McDonald's Deutschland Inc in Consumer Foodservice (Germany)
McDonald’s Deutschland will continue to work to improve its performance following several weak years around the middle of the review period. Apart from the gradual remodelling of its outlets according to the “Restaurant der Zukunft” (restaurant of the future) format, the company is focusing on mass customisation concepts, for example in the form of customised burgers as well as different options for ordering and payment.
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Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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