McDonald’s remained the leading player in US consumer foodservice over 2011-2016 despite seeing its value share decline. In response to stagnating sales growth, McDonald’s launched its all-day breakfast in October 2015, which helped bolster revenue growth through most of 2016. However, this proved to be unsustainable, with the novelty value of its all-day breakfast starting to fade by the end of the year. To achieve long-term growth in the future, McDonald’s will continue to focus on technology...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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