McDonald’s Corp leads chained consumer foodservice in Brazil. The McDonald’s strategy in Brazil has included focussing on portfolio diversification and the personalisation of sandwiches in order to attract the attention of consumers in a challenging atmosphere. In addition, the company is also offering many promotions so as to provide consumers with the possibility of having a meal for less than BRL10, and thus protect its market share.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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