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McDonald's China Development Co Ltd in Consumer Foodservice (China)

McDonald's China Development Co Ltd in Consumer Foodservice (China)

McDonald’s China will continue to carry out more marketing, promotional and PR activities that are designed to promote the McDonald’s brand image and differentiate the company from its competitors. These activities will focus on value, food taste, menu choice, nutrition, convenience and the customer experience to woo local customers. In addition, the company will continually endeavour to improve its social responsibility and environmental practices to achieve long-term sustainability, which bene...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Foodservice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
  • Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

    Euromonitor International
    May 2017
    Strategic Direction
    Key Facts
    Summary 1 McDonald's China Development Co Ltd: Key Facts
    Competitive Positioning
    Summary 2 McDonald's China Development Co Ltd: Competitive Position 2016

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