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McDonald's Bulgaria EOOD in Consumer Foodservice (Switzerland)

McDonald's Bulgaria EOOD in Consumer Foodservice (Switzerland)

The company aims to strengthen its position in Switzerland, through innovation in its restaurant models, menu, ingredients and service, while focusing on a more localised strategy. The rollout of its various new concepts is expected to continue during the forecast period, including “Salad Bar”, and “Service at the Table”. Moreover, the company will continue expanding with 2-4 new outlets every year and introduce self-ordering kiosks in all restaurants in Switzerland.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Foodservice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Euromonitor International
May 2016
Strategic Direction
Key Facts
Summary 1 McDonald's Suisse Restaurants Sàrl: Key Facts
Summary 2 McDonald's Suisse Restaurants Sàrl: Operational Indicators
Competitive Positioning
Summary 3 McDonald's Suisse Restaurants Sàrl: Competitive Position 2015

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