McBride NV in Home Care (Belgium)
McBride’s strategy is to become the leading high quality private label home care manufacturer in Belgium. Indeed, it is currently carrying out what it calls a transformation programme to help it become the leading manufacturer and supplier of private label products in home and personal care at European level.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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