Mattel has the goal of improving its lead in traditional toys and games in Italy, and it will maintain and improve investment in research and development to ensure continuing innovation, new product launches and new licences. This will partly be made possible by a consolidation of the company’s classical and historical lines and brands. Investment in the web and digital platforms will be continued by the company, as it is aware of the significance of such tools for contact with customers and...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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