Mattel Inc in Toys and Games (World)
Mattel continues to struggle as the loss of Disney Princess in 2016 and continued soft growth with its core brands is threatening the company’s leading position in traditional toys. However, the company still has iconic brands and upcoming licensed toy opportunities to leverage to reverse its fortunes. Mattel will now need to focus on growth opportunities in emerging markets, in particular China, while also developing new technology-driven products to appeal to developed market households.
Euromonitor International’s Mattel Inc in Toys and Games (World) company profile offers detailed strategic analysis of the company’s business, examining its performance in the Toys and Games industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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