While 2015 saw another year of over 5% revenue decline for Mattel, the decline in the year was more a factor of exchange rates than underlying brand weakness. In fact, many of Mattel’s core brands appeared to be gaining momentum in 2016, including Barbie. With the continued acquisition of new companies, such as Fuhu Inc, and new licensing arrangements, such as gaining Jurassic World in 2017, Mattel may be able to position itself for further gains in the near future.
Euromonitor International’s Mattel Inc in Toys and Games (World) company profile offers detailed strategic analysis of the company’s business, examining its performance in the Toys and Games industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Toys and Games market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.