Materne SA in Packaged Food (France)
While jams and preserves will remain a mature category with relatively limited potential for the company over 2015-2020, Materne aspires to further strengthen its leadership in compotes (shelf-stable processed fruits) in the short term in France. Its Pom’Potes brand is the forerunner and the driver of the dynamic format of pureed fruit in flexible pouch packaging. However, more than the competition from its main contender Andros SAS, the main threat for the player will be to stay focused on its...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby Food, Baked Goods, Biscuits and Snack Bars, Breakfast Cereals, Confectionery, Dairy, Ice Cream and Frozen Desserts, Oils and Fats, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Soup, Spreads, Sweet and Savoury Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook