Matas A/S in Retailing (Denmark)
Matas will focus on increasing its share in consumer health as the leading player in drugstores/parapharmacies through its recognised private label and investment in its store-based outlets and online shop. The company will develop its product range and strengthen its brand image for strong value for money positioning in the mid-priced segment. Furthermore, Matas will act to increase its presence in Denmark by opening more retail outlets across the country, as well as investing in its online cha...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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