Massmart Holdings Ltd in Retailing (South Africa)

Massmart Holdings Ltd in Retailing (South Africa)

Massmart has been on a major expansion drive since its acquisition by US-based multinational retail giant Wal-Mart in June 2011, which helped to boost the strength of Massmart’s supply chain in South Africa. Massmart’s aggressive growth strategy is focused on investment in its supply chain, food retailing, product diversification and footprint expansion. Massmart’s four divisions in South Africa are focused on high-volume, low-margin and low-cost distribution of branded consumer products to cate...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
April 2017
Strategic Direction
Company Background
Digital Strategy
Private Label
Summary 1 Massmart Holdings Ltd: Private Label Portfolio
Competitive Positioning
Summary 2 Massmart Holdings Ltd: Competitive Position 2016

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