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Massmart Holdings Ltd in Home and Garden (South Africa)

Massmart Holdings Ltd in Home and Garden (South Africa)

Massmart Holdings has been focusing on expansion since its acquisition by US retail giant Wal-Mart Stores in June 2011. This helped to boost the strength of Massmart’s supply chain in South Africa. Massmart’s aggressive growth strategy focuses on investment in the supply chain, food retailing, product diversification and footprint expansion. Massmart’s four divisions in South Africa focus on high-volume, low-margin and low-cost distribution of branded consumer products across all income bands. G...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
  • Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

    Euromonitor International
    May 2017
    Strategic Direction
    Key Facts
    Summary 1 Massmart Holdings Ltd: Key Facts
    Company Background
    Internet Strategy
    Private Label
    Summary 2 Massmart Holdings Ltd: Private Label Portfolio
    Competitive Positioning
    Summary 3 Massmart Holdings Ltd: Competitive Position 2016

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