Massmart Holdings Ltd in Consumer Electronics (South Africa)

Massmart Holdings Ltd in Consumer Electronics (South Africa)

Massmart has focused on consistent expansion since its acquisition by US retail giant Wal-Mart in June 2011. This acquisition strengthened Massmart’s supply chain in South Africa and the company’s aggressive growth strategy is focused on creating efficiencies in its supply chain, grocery retailing, product diversification and footprint expansion. Massmart’s four divisions in South Africa are focused on high-volume, low-margin and low-cost distribution of branded consumer products catering to all...

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Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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