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Mass Beauty and Personal Care in Thailand

Mass Beauty and Personal Care in Thailand

After many years of incremental growth, Thailand’s local mass beauty and personal care brands are finally achieving positions of genuine strength and power. Among the main reasons for this relatively recent breakthrough are the growing influence of social media and in particular the rise of a generation of beauty bloggers, which has given smaller brands more of a platform to compete with major international brands for the attention of consumers. In addition, Thailand’s beauty and personal care m...

Euromonitor International's Mass Beauty and Personal Care in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Mass Beauty and Personal Care in Thailand
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
the Rise of Local Brands Contributes To Growth in Mass Beauty and Personal Care
the Spread of Beauty Specialist Retailers Stimulates Growth in Sales of Mass Products
Various Online Developments Set To Support Growth in Sales of Mass Products
Competitive Landscape
Unilever Maintains Its Leading Position in Mass Beauty and Personal Care
Local Brands Gaining Power Against International Brands
L'oréal Innovates by Combining Hair Care With Colour Cosmetics
Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Executive Summary
Local Brands in the Ascendant As Moderate Growth Is Registered in A Mature Industry
the Rise of Beauty Specialist Retailers Stimulates Growth in Sales of Beauty Products
Thai Consumers Become More Open To New Products
Natural Ingredients Became More Popular Across Numerous Categories
Mass Products Set To Underpin Growth, With Local Brands To Be Among the Big Winners
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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