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Mass Beauty and Personal Care in Thailand

MASS BEAUTY AND PERSONAL CARE IN THAILAND
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Mass Beauty and Personal Care Continue To Benefit From Slowly Recovering Economy
Mass Brands Opt for Omnichannel, Whilst Utilising the Impact of Digital Tools
Retailing of Beauty and Personal Care Increasingly Fragmented
Competitive Landscape
Unilever Thai Holdings Ltd Continues To Lead Mass Market
Op Natural Products Co Ltd Enjoys Integrated Marketing Tactics
Higher Number of Retailers Carrying Private Label Products
Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Executive Summary
2017's Performance Benefits From Ageing Population and Tourist Demand
Beauty Retail Shifts Towards Multi-brand Beauty Stores and Online Platforms
Multinational Players Lead Beauty and Personal Care
New Product Launches Focus on Natural and Organic Ingredients
Positive Outlook Is Driven by Sophisticated Demand and Product Offerings
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

Mass Beauty and Personal Care in Thailand

Home furnishings is expected to remain on a positive track over the first half of the forecast period. On the one hand, the ongoing boom in the housing, construction and real estate markets will support demand, while innovative launches and up-marketing strategies, notably in barbecues, mattresses and lighting, are expected to sustain sales value.

Euromonitor International's Home Furnishings in France report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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