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Mass Beauty and Personal Care in Poland

Mass Beauty and Personal Care in Poland

Mass products dominate in Poland accounting for more than four out of every five beauty and personal care products sold. Furthermore, mass beauty and personal care continued to grow in 2018, albeit at a slower rate than premium beauty and personal care. As fierce price competition continued, growth was driven mainly by volume sales, achieved through various price promotions and special actions. Polish customers are still generally price sensitive, which increases competition in this area among m...

Euromonitor International's Mass Beauty and Personal Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Mass Beauty and Personal Care in Poland
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Mass Beauty and Personal Care Is Growing, But at A Slower Rate
Price Is Still An Important Factor With Promotions Remaining in Demand
Prospects Look Good But Competition Expected To Increase
Competitive Landscape
L'Oréal Polska Sp Zoo Remains the Leader
Local Players Remain Competitive
Distributors Exert Strong Pressure on Producers
Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Executive Summary
Economic Growth Drives Demand for Beauty and Personal Care
Natural Products in the Spotlight
Beauty and Personal Care Sees Strong Competition With A Flood of New Companies
Existing Trends Continue To Develop With No Significant New Innovation
the Future Looks Bright, But Some Threats Are Visible
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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