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Mass Beauty and Personal Care in Macedonia

Mass Beauty and Personal Care in Macedonia

A growing number of local consumers are tending to economise, including on beauty and personal care purchases, due to limited disposable incomes and low purchasing power. This ensured mass beauty and personal care dominated in Macedonia in 2017. Mass beauty and personal care achieved moderate current value growth, although this was slower than premium beauty and personal care. Most local consumers are not interested in spending extra on premium beauty and personal care products, with the excepti...

Euromonitor International's Mass Beauty and Personal Care in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Sets/Kits, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


MASS BEAUTY AND PERSONAL CARE IN MACEDONIA
Euromonitor International
June 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Economising Helps the Mass Segment Remain Dominant
Niche Mass Facial and Body Care Categories See the Fastest Growth
Demographics Hamper Growth
Competitive Landscape
Direct Seller Avon Kozmetiks Leads Mass Beauty and Personal Care
the Dominance of International Companies
A Minimal Role for Domestic Brands and Private Label
Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Executive Summary
Growth in Beauty and Personal Care Continues As Political Crisis Settles Down
Consumers Increasingly Look for Added-value in Beauty and Personal Care
International Companies Overwhelmingly Dominate the Mass and Premium Segments
Significant Innovation Results in Numerous Key New Launches
Slower Growth Ahead for Beauty and Personal Care
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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