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Mass Beauty and Personal Care in Kazakhstan

Mass Beauty and Personal Care in Kazakhstan

In 2018, Kazakh consumers become less brand-loyal in mass beauty and personal care, for two main reasons. First, there were many discounts and special offers; therefore, consumers chose brands based on price. In 2018, consumers remained price-sensitive – people still tended to save money because of the post-crisis situation in the country. Frequent discounts and promotions contributed to growing sales of mass brands in volume terms. Second, millennials became a more important and active consumer...

Euromonitor International's Mass Beauty and Personal Care in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Mass Beauty and Personal Care in Kazakhstan
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Consumers Become Less Brand-loyal
Modern Grocery Retailers Supports Mass Beauty and Personal Care
Mass Brands Help New Categories To Penetrate the Market
Competitive Landscape
the Active Emergence of New Product Developments
International Companies Continue To Lead Mass Beauty and Personal Care
the Good Performance of Direct Sellers
Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Executive Summary
A Positive Performance for Beauty and Personal Care in 2018
Continuous Growth in Interest in Natural, Eco-positioned Products
the Strong Prevalence of International Companies and Their Innovations
Modern Grocery Retailers Support Manufacturers in New Product Developments
Digitalisation Is One of the Main Tools for Progress and Expansion in Kazakhstan
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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