Mass Beauty and Personal Care in Greece

Mass Beauty and Personal Care in Greece

Value sales of mass products turned positive in 2018, following the general trend of the Greek economy, which, after successive years of turmoil, is entering a phase of stabilisation and slow recovery that is expected to last throughout the forecast period. This trend is evident in the key categories of hair care and bath and shower, which are dominated by mass products sold in supermarkets. Promotional intensity will remain high over the forecast period, but will not increase further, granting...

Euromonitor International's Mass Beauty and Personal Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Mass Beauty and Personal Care in Greece
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Return To Growth Amidst Ongoing Promotional Intensity in Hair Care and Bath and Shower
Tight Budgets Keep Favouring Mass Skin Care
Slow But Continuous Growth for Mass Colour Cosmetics
Competitive Landscape
L'oréal Leads Mass Beauty and Personal Care
Procter & Gamble, Gr Sarantis and Elais Unilever Follow
Domestic Hellenica Leads Mass Colour Cosmetics
Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Executive Summary
Market Returns To Growth
Sales Increase Amidst Improvement of Economic Climate and Growth of Internet Retailing
L'oréal Leads A Market Dominated by Multinational Companies
New Launches Revolve Around the natural Trend
Slow, Partial Recovery Anticipated
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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