Mass Beauty and Personal Care in Estonia

Mass Beauty and Personal Care in Estonia

Mass beauty and personal care continued to see positive development in 2018. The need for mass products is predominant amongst major consumer groups, as a significant part of population remains price sensitive. Meanwhile, improving purchasing power has allowed more consumers to opt for premium products. Nevertheless, mass beauty and personal care still has a large number of developing categories, as Estonian habits in personal hygiene and appeal are still changing, and this has allowed mass prod...

Euromonitor International's Mass Beauty and Personal Care in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Mass Beauty and Personal Care in Estonia
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Demand for Mass Products Predefined by Moderate Average Income in Estonia
Colour Cosmetics and Facial Skin Care Perform the Best in Mass Products
Over the Forecast Period Mass Products Will Face More Competition From Premium
Competitive Landscape
Few Changes Seen Amongst Leading Companies As L'Oréal Maintains Leadership
Domestic Players Effectively Bring green Trends in the Mass Segment
As Millennials Become Leading Consumers, Producers See New Opportunities
Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Executive Summary
Beauty and Personal Care Continues To See Positive Development in Estonia
Premiumisation Trend Dominates Beauty and Personal Care
Multinational Brands Maintain Their Dominance
New Brand Names Expand Their Product Ranges in 2018
Beauty and Personal Care Is Set To Achieve Positive Growth Over the Forecast Period
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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