Mars Romania is expecting increased competition from local players, which is why plans include the development of the company’s product portfolio through strategic partnerships, as well as investment in marketing campaigns. The communications strategy for its pet products aims to stress the differentiation of its products and let consumers know what is more beneficial for their pets. Consumer education will drive company’s sales as more customers are expected to look for products that target...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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