Mars Petcare & Food France in Pet Care (France)
Mars Petcare & Food France aims to stabilise its strong position and to sustain high growth rates in sales of dog treats and cat treats through its respective Pedigree and Catisfactions brands. The company already accounts for the majority of value sales in both dog treats and cat treats in France and the company faced tighter competition from Nestlé Purina Petcare SAS. The company is also interested in developing wet dog and cat food with individual pouches replacing old-fashioned and less conv...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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