Market Research Logo

Mars Inc in Pet Care (World)

Mars Inc in Pet Care (World)

Following its purchase of Procter & Gamble’s pet care brands (outside Europe) in 2014, Mars has overtaken Nestlé to assume leadership of the global pet care market. This profile analyses Mars’s broad portfolio of brands, its ongoing strength in emerging markets, its growing presence in pet products, and its relative weakness in the lucrative North American premium dog and cat food segment, where it is losing ground to “natural” brands such as Blue Buffalo....

Euromonitor International’s Mars Inc in Pet Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Pet Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Mars Inc in Pet Care (World)
Euromonitor International
July 2017
Strategic Evaluation
Competitive Positioning
Market Assessment
Market and Category Assessment
Brand Strategy

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report