Following its purchase of Procter & Gamble’s pet care brands (outside Europe) in 2014, Mars has overtaken Nestlé to assume leadership of the global pet care market. This profile analyses Mars’s broad portfolio of brands, its ongoing strength in emerging markets, its growing presence in pet products, and its relative weakness in the lucrative North American premium dog and cat food segment, where it is losing ground to “natural” brands such as Blue Buffalo....
Euromonitor International’s Mars Inc in Pet Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Pet Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Pet Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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