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Mars Austria OG in Pet Care (Austria)

Euromonitor International
May 2016
Strategic Direction
Key Facts
Summary 1 Mars Austria OG: Key Facts
Summary 2 Mars Austria OG: Operational Indicators
Competitive Positioning
Summary 3 Mars Austria OG: Competitive Position 2015

Mars Austria OG in Pet Care (Austria)

Mars Austria OG will be under increasing competition from private label players and innovative, young brands in mid-priced and premium cat and dog food in the forecast period, but will most likely prevail as the industry leader thanks to the long tradition and great popularity of its broad portfolio of brands.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
  • Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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