Margacam Cameroun in Packaged Food (Cameroon)
Until recently, Margacam was known almost exclusively for its flagship brand Royal Crown. Following a rapid increase in the sales value of packaged food, and increasing interest from consumers in yoghurt and chocolate spreads, Margacam has diversified the range of its manufacturing activities. During the review period, the company launched a brand of bottled water, also named Royal Crown but is still far from establishing a significant shares in that category. Its strategy is to produce...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby Food, Baked Goods, Biscuits and Snack Bars, Breakfast Cereals, Confectionery, Dairy, Ice Cream and Frozen Desserts, Oils and Fats, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Soup, Spreads, Sweet and Savoury Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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