Manar SA in Consumer Appliances (Morocco)
The company’s strategic direction is to position itself in the lower-end and mid-priced segment in all major and small appliances categories in Morocco by investing in innovation and design; it aims to attract people from all consumer groups through its Siera brand.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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