Magimix SAS in Consumer Appliances (France)
Magimix is a value-orientated company which positions its flagship brand as upmarket. Its strategic focus will most likely remain on developing and marketing premium appliances. After launching the Cook Expert food processor in 2015, Magimix in 2016 launched the Gelato Expert ice cream maker which can make ready-to-eat ice cream in 30 minutes. With over 30 different recipes for ice cream, the appliance was sold in 2016 at a super-premium price tag of EUR599.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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