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Magazine Luiza SA in Retailing (Brazil)

Magazine Luiza SA in Retailing (Brazil)

Magazine Luiza is expected to continue to invest heavily in marketing to increase its sales and improve brand awareness. For example, Luiza Trajano, the company’s CEO, participated in the 2016 Rio Summer Olympic Torch Relay. The company will also continue to invest in its online operations, aiming to get closer to digital consumers through the development of new tools, especially for mobile devices. This focus on multi-channel retailing will help Magazine Luiza to maintain its leading position i...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
January 2017
Strategic Direction
Company Background
Digital Strategy
Summary 1 Magazine Luiza SA: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 2 Magazine Luiza SA: Private Label Portfolio
Competitive Positioning
Summary 3 Magazine Luiza SA: Competitive Position 2016

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