MPM AGD will continue focusing on small appliances. Noticing the increasing interest of higher quality products, the company is expected to expand its product portfolio to offer more sophisticated and multifunctional appliances. However, the company is not expected to switch to the mid- and high-end market as there will always be price-sensitive consumers who will value more affordable products. The more promising category of large consumer appliances will encourage the company to put more...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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