Luzhou Lao Jiao Co Ltd in Alcoholic Drinks (China)
To achieve its sales objectives, the new management team of Luzhou Lao Jiao Co came up with two revolutionary strategies: focus on only three product lines and retake the power from distributors. Aware of the demand for higher-quality baijiu products, Luzhou Lao Jiao Co underwent thorough consolidation initiatives and cut a large proportion of its product variety, leaving it with three main brands and five star products. This consolidation helped Luzhou Lao Jiao Co to better allocate its resourc...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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