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Luxury Writing Instruments and Stationery in Taiwan

Luxury Writing Instruments and Stationery in Taiwan

Luxury writing instruments and stationery is expected to grow at a much slower rate at constant 2017 prices over the forecast period. As consumers increasingly embrace digital technology, it is considered old-fashioned and time consuming to communicate on paper. This trend applies both on a personal and business level, which means sales of luxury writing instruments via businessmen will continue to shrink.

Euromonitor International's Luxury Writing Instruments and Stationery in Taiwan report offers a comprehensive guide to the size and shape of the Luxury Writing Instruments and Stationery market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Writing Instruments and Stationery retailing along with the development of consumers’ shopping patterns. Forecasts to 2022 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Writing Instruments and Stationery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


LUXURY WRITING INSTRUMENTS AND STATIONERY IN TAIWAN
Euromonitor International
April 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
the Consumer Base Continues To Diminish As Consumers Embrace the Digital Age
Ongoing Contraction in Unit Prices
Luxury Writing Instruments Increases Its Share of Writing Instruments As A Whole
Competitive Landscape
Good Luck Associations Help Montblanc Retain Its Popularity
Businessmen and Stationery Experts Remain the Main Consumer Groups
Limited But Highly Focused Marketing Activities
Category Data
Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022
Executive Summary
Unwavering Demand for Luxury Goods, Especially Affordable Luxury
Luxury Consumers Seek Experiences From Their Luxury Purchases
Concentrated Market Increasingly Influenced by Affordable Luxury
Growth of Outlet Malls Widens the Consumer Base for Luxury Goods in the Country
Value Growth To See A Slowdown But Remain Positive
Market Indicators
Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017
Market Data
Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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