Luxury Writing Instruments and Stationery in Germany
After a completely disrupted year in 2020, when market circumstances and therefore consumer behaviour changed rapidly and left most players without a concrete action plan, 2021 started in a similar way, with lockdowns being imposed across the country, followed by major restrictions for bricks-and-mortar retailers. These conditions made it impossible for luxury writing instruments and stationery to see a full recovery from 2020’s losses. The strong rebound seen in 2021 was, however, reflective of...
Euromonitor International's Luxury Writing Instruments and Stationery in Germany report offers a comprehensive guide to the size and shape of the Luxury Writing Instruments and Stationery market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Writing Instruments and Stationery retailing along with the development of consumers’ shopping patterns. Forecasts to 2026 illustrate how the market is set to change
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Luxury Writing Instruments and Stationery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Luxury Writing Instruments and Stationery in Germany
- Euromonitor International
- April 2022
- List Of Contents And Tables
- LUXURY WRITING INSTRUMENTS AND STATIONERY IN GERMANY
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Luxury writing instruments and stationery shows signs of recovery
- Store-based restrictions reveal fragilities
- Brands with an online presence perform the best in a still atypical year
- PROSPECTS AND OPPORTUNITIES
- E-commerce to bring increased opportunities for niche players
- Local higher-income individuals expected to drive growth in the category
- Hybrid working environment to compromise recovery in the future
- CATEGORY DATA
- Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2016-2021
- Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2016-2021
- Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2016-2020
- Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2017-2020
- Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2016-2021
- Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2021-2026
- Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2021-2026
- LUXURY GOODS IN GERMANY
- EXECUTIVE SUMMARY
- Strong recovery despite prolonged disruption caused by the pandemic
- The pandemic necessitates the e-commerce route
- Personal luxury brands keep losing ground to premium and luxury cars
- Lockdowns in 2021 further improve the performance of e-commerce
- Luxury goods expected to grow solidly across categories
- MARKET DATA
- Table 8 Sales of Luxury Goods by Category: Value 2016-2021
- Table 9 Sales of Luxury Goods by Category: % Value Growth 2016-2021
- Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
- Table 11 NBO Company Shares of Luxury Goods: % Value 2016-2020
- Table 12 LBN Brand Shares of Luxury Goods: % Value 2017-2020
- Table 13 Distribution of Luxury Goods by Format and Category: % Value 2021
- Table 14 Forecast Sales of Luxury Goods by Category: Value 2021-2026
- Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources