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Luxury Writing Instruments and Stationery in Germany

Luxury Writing Instruments and Stationery in Germany

Over the review period the growth of luxury writing instruments and stationery in Germany continued to slow, with the category expected to record a weaker performance over the forecast period. This is being seen amidst a favourable economic climate, high levels of consumer confidence and many people looking for alternative means of investment (for example in the form of luxury writing instruments like gold fountain pens). The category’s slowing growth clearly reflects its maturity and saturation...

Euromonitor International's Luxury Writing Instruments and Stationery in Germany report offers a comprehensive guide to the size and shape of the Luxury Writing Instruments and Stationery market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Writing Instruments and Stationery retailing along with the development of consumers’ shopping patterns. Forecasts to 2022 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Writing Instruments and Stationery market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


LUXURY WRITING INSTRUMENTS AND STATIONERY IN GERMANY
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Growing Level of Maturity and Saturation A Challenge for the Category in Germany
Small Customer Base But With Significant Purchasing Power
Category Remains Heavily Dependent on External Factors
Competitive Landscape
Richemont's Montblanc One of the Few Well-known Brands
Green Luxury and Social Responsibility Limit Sales To A Certain Degree
Category Data
Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022
Executive Summary
Luxury Goods Sales Driven by Both Supply and Demand Sides
Luxury Goods Performs Well in Both Volume and Value Terms
Fragmented Competitive Environment Due To the Diverse Range of Luxury Goods
Store-based Non-grocery Specialists Dominate Distribution
Further Growth Anticipated Over the Forecast Period
Market Indicators
Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017
Market Data
Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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