Luxury Portable Consumer Electronics in Taiwan

Luxury Portable Consumer Electronics in Taiwan

Following a major decline in sales in 2017 due to the liquidation of previous sales leader Vertu, luxury portable consumer electronics is now recovering. Indeed, current value sales grew at a healthy rate in 2019, with luxury wearables performing particularly well. Nevertheless, the category continues to suffer from waning demand for luxury mobile phones, which are widely perceived as lacking the longevity to justify the high prices they command due to the rapidity of technological innovation in...

Euromonitor International's Luxury Portable Consumer Electronics in Taiwan report offers a comprehensive guide to the size and shape of the Luxury Portable Consumer Electronics market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Portable Consumer Electronics retailing along with the development of consumers’ shopping patterns. Forecasts to 2024 illustrate how the market is set to change

Product coverage: Luxury Mobile Phones, Luxury Wearables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Portable Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Luxury Portable Consumer Electronics in Taiwan
Euromonitor International
February 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Sales Now Recovering Following Exit of Previous Leader Vertu
Strong Competition From Non-luxury Mobile Phone Brands
Innovation of Non-luxury Brands Poses Threat Within Luxury Wearables
Competitive Landscape
New Customisable Ranges Ensure Tag Heuer Remains in Pole Position
Luxury Mobile Phone Brands Focus on Innovation in Bid To Attract Consumers
Continued Intense Competition From Non-luxury Players
Category Data
Table 1 Sales of Luxury Portable Consumer Electronics by Category: Value 2014-2019
Table 2 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2014-2018
Table 4 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2015-2018
Table 5 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2014-2019
Table 6 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2019-2024
Table 7 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2019-2024
Executive Summary
Luxury Brands Adjust Offering in Reaction To Macroeconomic Challenges
Falling Demand Among Chinese Tourists Impacts Sales
Leading Brands Look To Update Offer While Maintaining Traditional Appeal
Consumers Continue To Opt for Traditional Shopping Experience and Service
Targeting of Younger and Aspirational Consumers To Boost Demand
Market Indicators
Table 8 Number of High Net Worth Individuals (HNWI): 2014-2019
Market Data
Table 9 Sales of Luxury Goods by Category: Value 2014-2019
Table 10 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 12 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 13 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 15 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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