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Luxury Goods in Ukraine

Luxury Goods in Ukraine

In 2017, Ukraine witnessed further improvements in the domestic economic indicators, including positive GDP growth, a slowdown in inflation dynamics and a rise in average salaries. Over the review period, the sharp economic recession and massive local currency fluctuations led to drastic unit price increases which negatively affected the ability of the affluent middle class to purchase luxury products. Generally, over the 2014-2017 period, the affluent middle class shrank notably, which led to a...

Euromonitor International's Luxury Goods in Ukraine report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2022 illustrate how the market is set to change

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Cars, Luxury Eyewear, Luxury Hotels (5-star plus), Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


LUXURY GOODS IN UKRAINE
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Economic Stabilisation in Ukraine Contributes To Revival of Luxury Goods Sales
Luxury Goods Enjoys Both Volume and Value Growth in 2017
International Brands Dominate Luxury Goods in Ukraine
Store-based Retailing Generates the Bulk of Luxury Goods Sales
Luxury Goods To Witness Improving Sales Dynamics
Market Indicator
Table 1 Number of High Net Worth Individuals (HNWI): 2012-2017
Market Data
Table 2 Sales of Luxury Goods by Category: Value 2012-2017
Table 3 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 5 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 6 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 8 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Practical and wearable Designer Apparel and Footwear To See the Greatest Consumer Demand
the Importance of Branding To Fade, With Consumers Attracted More by Quality and Service Levels
Online Shopping Experience To Attract More Ukrainians
Competitive Landscape
International Players Lead A Fragmented Category
Smaller Brands Begin To Enjoy Success
Arrival of New Players Is Beneficial in Sustaining Demand for Designer Apparel and Footwear
Category Data
Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2012-2017
Table 11 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2012-2016
Table 13 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2016
Table 14 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2012-2017
Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2017-2022
Table 16 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2017-2022
Headlines
Prospects
High Taxes on Fine Wines/champagne and Spirits
Luxury Alcoholic Drinks Become Unaffordable for Many
High Threat of Counterfeit Spirits
Competitive Landscape
Affordable Luxury Brands Dominate
Aspirational Luxury Products More Popular
Affluent Ukrainians Become More Sophisticated in Their Choice of Fine Alcohol
Category Data
Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2012-2017
Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2012-2016
Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2013-2016
Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2012-2017
Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022
Headlines
Prospects
Ukraine Automotive Industry Continues To Recover After Severe Recession Period
Rampant Inflation Boosts Value Sales
Electric Cars Gain Ground in Ukraine
Competitive Landscape
Luxury Cars Is Dominated by Five International Companies
Super-luxury Brands Remain A Niche
Larger and Powerful Luxury Models Are the Most Popular
Category Data
Table 24 Sales of Luxury Cars: Value 2012-2017
Table 25 Sales of Luxury Cars: % Value Growth 2012-2017
Table 26 NBO Company Shares of Luxury Cars: % Value 2012-2016
Table 27 LBN Brand Shares of Luxury Cars: % Value 2013-2016
Table 28 Forecast Sales of Luxury Cars: Value 2017-2022
Table 29 Forecast Sales of Luxury Cars: % Value Growth 2017-2022
Headlines
Prospects
Economising Trends To Limit the Potential of Luxury Eyewear
Women's Luxury Sun Glasses Set To Continue To Represent the Bulk of Luxury Eyewear Sales
Contact Lenses Are Likely To Undermine the Potential of Luxury Spectacle Frames
Competitive Landscape
Affordable Luxury Tempts Eyewear Consumers
Strong Brand Image - An Important Factor for Success in Eyewear
Seasonality in Eyewear Sales Leads To Regular Price Discounts
Category Data
Table 30 Sales of Luxury Eyewear by Category: Value 2012-2017
Table 31 Sales of Luxury Eyewear by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Luxury Eyewear: % Value 2012-2016
Table 33 LBN Brand Shares of Luxury Eyewear: % Value 2013-2016
Table 34 Distribution of Luxury Eyewear by Format: % Value 2012-2017
Table 35 Forecast Sales of Luxury Eyewear by Category: Value 2017-2022
Table 36 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2017-2022
Headlines
Prospects
Improvements in the Social and Macroeconomic Environments Stimulate Growth in Inbound Arrivals
Large Events Stimulate Growth
Exchange Rate Dynamics Has A Positive Effect on Luxury Hotels
Competitive Landscape
Chained Luxury Hotels Lead Sales
Independents Strong in Odessa
New International Players on the Way
Category Data
Table 37 Sales in Luxury Hotels (5-star plus): Value 2012-2017
Table 38 Sales in Luxury Hotels (5-star plus): % Value Growth 2012-2017
Table 39 Sales in Luxury Hotels (5-star plus) by Country of Origin: % Value 2013-2017
Table 40 NBO Company Shares of Luxury Hotels (5-star plus): % Value 2012-2016
Table 41 LBN Brand Shares of Luxury Hotels (5-star plus): % Value 2013-2016
Table 42 Forecast Sales in Luxury Hotels (5-star plus): Value 2017-2022
Table 43 Forecast Sales in Luxury Hotels (5-star plus): % Value Growth 2017-2022
Headlines
Prospects
Non-luxury Fine Jewellery Set To Remain An Important Competitor in the Near Future
Ongoing Instability in Ukraine To Limit Consumer Interest in Luxury Jewellery
Fashion-driven Consumers To Spur Demand for Affordable Luxury Jewellery
Competitive Landscape
International status Brands Attract Ukrainian Consumers
Ukrainian Fine Jewellery Manufacturers Attract With Quality and Wide Collections
Regular Innovations - A Core Competitive Factor
Category Data
Table 44 Sales of Luxury Jewellery by Category: Value 2012-2017
Table 45 Sales of Luxury Jewellery by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Luxury Jewellery: % Value 2012-2016
Table 47 LBN Brand Shares of Luxury Jewellery: % Value 2013-2016
Table 48 Distribution of Luxury Jewellery by Format: % Value 2012-2017
Table 49 Forecast Sales of Luxury Jewellery by Category: Value 2017-2022
Table 50 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2017-2022
Headlines
Prospects
Low Consumer Spending Power To Lead To Moderate Growth for Luxury Leather Goods
Cheaper Leather Goods To Perform Well With More Affordable Prices
Women Consumers To Remain the Core Target Audience in Leather Goods
Competitive Landscape
Multinational Luxury Brands Enable Consumers To Display Their Status
Brand Imitations - A Strong Threat To Branded Leather Goods
Luxury Travel Goods Manufacturers Remain Niche
Category Data
Table 51 Sales of Luxury Leather Goods: Value 2012-2017
Table 52 Sales of Luxury Leather Goods: % Value Growth 2012-2017
Table 53 NBO Company Shares of Luxury Leather Goods: % Value 2012-2016
Table 54 LBN Brand Shares of Luxury Leather Goods: % Value 2013-2016
Table 55 Distribution of Luxury Leather Goods by Format: % Value 2012-2017
Table 56 Forecast Sales of Luxury Leather Goods: Value 2017-2022
Table 57 Forecast Sales of Luxury Leather Goods: % Value Growth 2017-2022
Headlines
Prospects
Standard Smartphones To Continue To Cannibalise Luxury Mobile Phones
Emerging Luxury Wearables Set To Perform Well
Unit Price Increases Boost Value Sales of Luxury Mobile Phones
Competitive Landscape
the Shares of the Major Luxury Mobile Phone Manufacturers Weaken
Store-based Retailing Dominates Sales, While Internet Retailing Leads Growth
Category Data
Table 58 Sales of Luxury Portable Consumer Electronics by Category: Value 2012-2017
Table 59 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2012-2016
Table 61 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2013-2016
Table 62 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2012-2017
Table 63 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2017-2022
Table 64 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2017-2022
Headlines
Prospects
Volume Sales of Luxury Timepieces To Remain Below 2014 Levels
Men's Luxury Timepieces To Lead in Both Dynamics and Actual Terms
Luxury Timepieces Anticipated To Adjust To the Evolving Needs of A New Generation of Consumers
Competitive Landscape
"
"status Brands Have A Strong Appeal To Ukrainian Consumers of Luxury Timepieces
Low Consumer Spending Power Determines the Collections of Watches in Stores
Price Competition Used in Order To Boost Consumer Demand
Category Data
Table 65 Sales of Luxury Timepieces by Category: Value 2012-2017
Table 66 Sales of Luxury Timepieces by Category: % Value Growth 2012-2017
Table 67 NBO Company Shares of Luxury Timepieces: % Value 2012-2016
Table 68 LBN Brand Shares of Luxury Timepieces: % Value 2013-2016
Table 69 Distribution of Luxury Timepieces by Format: % Value 2012-2017
Table 70 Forecast Sales of Luxury Timepieces by Category: Value 2017-2022
Table 71 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2017-2022
Headlines
Prospects
Luxury Writing Instruments Perceived As Art Pieces
Digitisation Slows Sales
High Inflation Rates Negatively Impact Value Sales
Competitive Landscape
Global Brands Continue To Dominate
Specialist Retailers Are the Leading Channel
Internet Retailing Remains Weak
Category Data
Table 72 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017
Table 73 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017
Table 74 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016
Table 75 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016
Table 76 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017
Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022
Table 78 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022
Headlines
Prospects
Super Premium Beauty and Personal Care To Benefit From Women's Traditional Interest in Their Appearance
Super Premium Beauty and Personal Care Products Less Subject To the Economic Crisis Than Their Budget Counterparts
Innovation - A Driving Force for Super Premium Beauty and Personal Care
Competitive Landscape
Recognisable International Brands the Most Popular
Competitive Edge Supported Through Active Promotions
Special Offers and Discounts Remain Popular
Category Data
Table 79 Sales of Super Premium Beauty and Personal Care by Category: Value 2012-2017
Table 80 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 81 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2012-2016
Table 82 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2013-2016
Table 83 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2012-2017
Table 84 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2017-2022
Table 85 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

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