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Luxury Goods in Turkey

Luxury Goods in Turkey

In summer 2017 Turkey was expecting an increasing number of Russian tourists as a result of restored relations with Russia after the downing of a Russian warplane in 2015. However, their numbers did not replace those lost from Western countries and Asia, causing a decline in luxury hotels in 2017. In addition, the Turkish authorities increased the special consumption tax on cars in November 2017, which had a negative effect on sales of luxury cars, especially over 2000cc. However, other luxury c...

Euromonitor International's Luxury Goods in Turkey report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2022 illustrate how the market is set to change

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Cars, Luxury Eyewear, Luxury Hotels (5-star plus), Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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LUXURY GOODS IN TURKEY
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Luxury Goods declines in 2017 As A Result Of poor Performances by Luxury Cars and Hotels
Luxury Goods for Men Become Growth Driver
New Luxury Brands Intensify the Competition
Growth Through the Omni-channel
Positive Outlook
Market Indicators
Table 1 Number of High Net Worth Individuals (HNWI): 2012-2017
Market Data
Table 2 Sales of Luxury Goods by Category: Value 2012-2017
Table 3 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 5 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 6 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 8 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
New Shopping Centres Support Growth Despite Unfavourable Developments
Spend on Designer Childrenswear Is Increasing
Price Competition Expected
Competitive Landscape
Competition Among Well-known Brands in Luxury
New Luxury Brands Continue To Emerge
Intense Marketing Campaigns of Luxury Brands
Category Data
Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2012-2017
Table 11 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2012-2016
Table 13 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2016
Table 14 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2012-2017
Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2017-2022
Table 16 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2017-2022
Headlines
Prospects
Despite the Adverse Economic and Political Conditions, fine Wines/champagne and Spirits Continues To Grow
Increased Excise Taxes Continue To Be A Major Barrier To Volume Sales Growth
Competitive Landscape
Competition Among Well-known Brands
Increasingly Tight Measures on Promotions
Manufacturers Focus on Higher-quality New Product Developments
Category Data
Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2012-2017
Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2012-2016
Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2013-2016
Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2012-2017
Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022
Headlines
Prospects
the Negative Effect of Special Consumption Tax
New Trends in Luxury Cars
Demand for Second-hand Luxury Cars Is Higher Than Luxury Cars
Competitive Landscape
Mercedes-benz Is Undisputed Leader
Luxury Car Brands Consider Turkey
New Retail Concepts
Category Data
Table 24 Sales of Luxury Cars: Value 2012-2017
Table 25 Sales of Luxury Cars: % Value Growth 2012-2017
Table 26 NBO Company Shares of Luxury Cars: % Value 2012-2016
Table 27 LBN Brand Shares of Luxury Cars: % Value 2013-2016
Table 28 Forecast Sales of Luxury Cars: Value 2017-2022
Table 29 Forecast Sales of Luxury Cars: % Value Growth 2017-2022
Headlines
Prospects
Luxury Eyewear Seen As Affordable Luxury
Women's Luxury Sun Glasses Posts Strong Growth
Illegal Sales Remain Biggest Threat
Competitive Landscape
Changing Competitive Landscape
Merger/acquisition Environment in Luxury Eyewear
Promotion and Marketing of Luxury Eyewear
Category Data
Table 30 Sales of Luxury Eyewear by Category: Value 2012-2017
Table 31 Sales of Luxury Eyewear by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Luxury Eyewear: % Value 2012-2016
Table 33 LBN Brand Shares of Luxury Eyewear: % Value 2013-2016
Table 34 Distribution of Luxury Eyewear by Format: % Value 2012-2017
Table 35 Forecast Sales of Luxury Eyewear by Category: Value 2017-2022
Table 36 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2017-2022
Headlines
Prospects
Fewer Foreign Tourists
New Trend Is the Localisation in Luxury Hotels
Arabic Visitors Are Key Consumer Group
Competitive Landscape
New Luxury Hotel Openings Despite Unfavourable Developments
Rixos-accor Hotels Joint Venture Announced
Offering Improved Better Side Services As A Competitive Advantage
Category Data
Table 37 Sales in Luxury Hotels (5-star plus): Value 2012-2017
Table 38 Sales in Luxury Hotels (5-star plus): % Value Growth 2012-2017
Table 39 Sales in Luxury Hotels (5-star plus) by Country of Origin: % Value 2013-2017
Table 40 NBO Company Shares of Luxury Hotels (5-star plus): % Value 2012-2016
Table 41 LBN Brand Shares of Luxury Hotels (5-star plus): % Value 2013-2016
Table 42 Forecast Sales in Luxury Hotels (5-star plus): Value 2017-2022
Table 43 Forecast Sales in Luxury Hotels (5-star plus): % Value Growth 2017-2022
Headlines
Prospects
Mixed Fortunes for Category
Purchasing Behaviour in Luxury Jewellery
Luxury Costume Jewellery Records Stronger Performance
Competitive Landscape
Celebrity Endorsements
Counterfeit Sales Not Major Cause for Concern
Strategies for Millennials
Category Data
Table 44 Sales of Luxury Jewellery by Category: Value 2012-2017
Table 45 Sales of Luxury Jewellery by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Luxury Jewellery: % Value 2012-2016
Table 47 LBN Brand Shares of Luxury Jewellery: % Value 2013-2016
Table 48 Distribution of Luxury Jewellery by Format: % Value 2012-2017
Table 49 Forecast Sales of Luxury Jewellery by Category: Value 2017-2022
Table 50 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2017-2022
Headlines
Prospects
Positive Outlook for Luxury Leather Goods
Luxury Leather Goods Is Driven by Women's Luxury Bags
Relation Between Luxury Travel Goods and Tourism Departures
Competitive Landscape
Some Brands Leave, Some New Brands Enter
Counterfeit Branded Bags and Luggage Is A Major Concern
Promotion and Marketing of Luxury Leather Goods
Category Data
Table 51 Sales of Luxury Leather Goods: Value 2012-2017
Table 52 Sales of Luxury Leather Goods: % Value Growth 2012-2017
Table 53 NBO Company Shares of Luxury Leather Goods: % Value 2012-2016
Table 54 LBN Brand Shares of Luxury Leather Goods: % Value 2013-2016
Table 55 Distribution of Luxury Leather Goods by Format: % Value 2012-2017
Table 56 Forecast Sales of Luxury Leather Goods: Value 2017-2022
Table 57 Forecast Sales of Luxury Leather Goods: % Value Growth 2017-2022
Headlines
Prospects
Luxury Portable Consumer Electronics Continues To Grow
Higher Unit Prices
Purchasing Behaviour of Consumers
Competitive Landscape
Vertu's Future Remains Unknown
Competitive Lines Are Blurring
New Luxury Wearables Predicted
Category Data
Table 58 Sales of Luxury Portable Consumer Electronics by Category: Value 2012-2017
Table 59 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2012-2016
Table 61 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2013-2016
Table 62 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2012-2017
Table 63 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2017-2022
Table 64 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2017-2022
Headlines
Prospects
Negative Prospects
Internet Retailing Is Growing
Luxury Men's Timepieces Records Strongest Volume Growth
Competitive Landscape
Free-floating Swiss Franc Results in Tighter Profit Margins
Competition Among Well-known Brands in Luxury
Tendency Towards Affordable Luxury
Category Data
Table 65 Sales of Luxury Timepieces by Category: Value 2012-2017
Table 66 Sales of Luxury Timepieces by Category: % Value Growth 2012-2017
Table 67 NBO Company Shares of Luxury Timepieces: % Value 2012-2016
Table 68 LBN Brand Shares of Luxury Timepieces: % Value 2013-2016
Table 69 Distribution of Luxury Timepieces by Format: % Value 2012-2017
Table 70 Forecast Sales of Luxury Timepieces by Category: Value 2017-2022
Table 71 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2017-2022
Headlines
Prospects
Luxury Writing Instruments for Gifting Purposes
Luxury Writing Instruments Records Most Dynamic Performance
the Increasing Number of Pen Collectors Benefits the Category
Competitive Landscape
the Desire for Conspicuous Luxury and Brand Heritage/quality Play Equal Roles
Rising Popularity of Limited Edition Writing Instruments
Increasing Use of Electronic Devices Shapes Competition
Category Data
Table 72 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017
Table 73 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017
Table 74 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016
Table 75 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016
Table 76 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017
Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022
Table 78 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022
Headlines
Prospects
Millennials Are Key Driver of Super Premium Beauty and Personal Care
Innovation in Terms of Combination Products
Competitive Landscape
Galeries Lafayette Invigorates Category
Luxury Fashion Houses Are Entering Super Premium Beauty and Personal Care
Promotion and Marketing of Super Premium Beauty and Personal Care
Category Data
Table 79 Sales of Super Premium Beauty and Personal Care by Category: Value 2012-2017
Table 80 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 81 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2012-2016
Table 82 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2013-2016
Table 83 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2012-2017
Table 84 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2017-2022
Table 85 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

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